An Experiential Retailing and Marketing Workshop is designed to benefit all retail business owners Monday, September 15, from 6 p.m. to 8 p.m. at the St. Ignace Public Library. The cost is $40 per person.

"Experiential retailing" means providing a rich experience for customers using an approach that involves both emotional and rational triggers, organizers report. Destination stores realize higher traffic and longer stays than typical retailers, by creating an interactive experience.

Denise Hansen, retail marketing expert and advertising consultant, will be the speaker. Ms. Hansen's consulting experience includes Victoria's Secret and Walt Disney Company's Disney Store.

Michigan Small Business and Technology Development Center is hosting the workshop in conjunction with Michigan State University Extension.

Contact Michelle Walk at 643- 7307 or Sara Cole at (800) 562- 4808, extension 216, for more information and to register.