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It's the message, rather than the medium, that's important in communicating to customers, Joe Bonura said. While a $1 bill and a $20 bill look the same, the values differ because of the message printed there, he said, advising businesses that any advertising medium can be used effectively.
It's the message, rather than the medium, that's important in communicating to customers, Joe Bonura said. While a $1 bill and a $20 bill look the same, the values differ because of the message printed there, he said, advising businesses that any advertising medium can be used effectively.
